
Director of Interactive Services, Mojo Interactive
United Arab Emirates

Director of Interactive Services, Mojo Interactive
United Arab Emirates
I am passionate about the user experience of digital and online environments, and my leadership and effective project management skills have resulted in inspired and efficient teams.
With 10 years of progressive work experience and a deep understanding of user behaviour, I have developed and delivered user experience strategies and built design solutions that have resulted in satisfying and desirable Web sites, intranets and Web applications.
Being an advocate of Web Standards, user-centred design and accessibility, I strive to make the Web-experience favourable and profitable.
Online Marketing Strategy, Project Management, Information Architecture & Interaction Design, User Interface Design for Web Sites & Web Applications, Web Standards & W3C Specifications, Usability Audits, Content Management Systems
(Partnership; Internet industry)
September 2009 — Present (4 months)
My primary responsibilities are to provide strategic consulting services to clients and to lead online initiatives from concept through to launch and beyond.
Responsiblities:
- Direct Online User Experience Design Activities
- Leadership for Strategic and Tactical Online Planning Activities
- Directing Strategy for Interactive Projects
- Optimize Internal Staff Resource and Structure
- Leadership for Internal Project Teams
- Client Relationship Management
- Business Development
- Enhance and Promote Existing Product/Service Offerings
(Information Technology and Services industry)
May 2006 — September 2009 (3 years 5 months)
Introduced user experience design practice and received high acclaim
Developed effective methodology for user experience workflows and general project management
Lead Web Standards-based site design, strategy and development with search engine optimisation
Developed user experience strategies and production design for DFSA, Dubai Industrial City, DIFX, Nissan Motors, Infiniti and Tameer
Directed the UI design and interaction of custom web applications for Nokia, Majid Al Futtaim and Pepsi
Demonstrated leadership experience in user experience design for portals, intranets and large Web sites
Designed information architecture for sites driven by Sharepoint Server and custom content management systems
Devised online campaigns and search engine optimisation
Lead, build and direct multidisciplinary Web development teams (Web developers, designers, content publishers)
Continually improve production methods, problem solving models and best practices
(Design industry)
2005 — 2006 (1 year )
Designed and developed Flash based promotional and product micro-sites
Produced online banners and supported search engine marketing
Developed sites with Web Standards compliancy
Built Flash based applications and for micro-sites and portals
(Information Technology and Services industry)
March 2001 — March 2005 (4 years 1 month)
Designed Web sites for government, semi government, real estate and FMCG organizations
Designed and developed Director and Flash based promotional CD ROM presentations and related multimedia solutions (touch-screen applications, information kiosks etc.)
Designed UI for portals, intranets and custom web applications
Built Flash based applications for micro-sites and portals
Information Architecture Institute, Interaction Design Association, Usability Professionals' Association