
Senior Account Director at Asda'a Burson-Marsteller
United Arab Emirates

Senior Account Director at Asda'a Burson-Marsteller
United Arab Emirates
A communications professional with expertise in helping companies communicate effectively in order to build and strengthen their reputation and ultimately grow their bottom-line.
(Public Relations and Communications industry)
August 2009 — Present (5 months)
Burson-Marsteller and Asda’a, one of the leading public relations companies in the Middle East region, have created a merged regional network covering all major markets in the Middle East. I work with national and international clients within various industries including sports, technology, real estate, banking and automotive.
(Non-Profit; 201-500 employees; WEF; Non-Profit Organization Management industry)
2003 — Present (6 years )
Working as part of the communications team at the annual meeting in Davos, I am responsible for managing the 30-strong BBC delegation - pitching interview guests, coordinating interviews and locations etc.
(Privately Held; Computer Software industry)
October 2008 — April 2009 (7 months)
Responsible for revitalising the company's corporate communications and global PR activities.
- Successfully drove through a new style, format and design of case studies and drove more than five in depth case studies through to completion within a matter of a few months.
- Achieved strong coverage in both National, IT and vertical trade press.
- Developed new sales collateral in the form of "customer nuggets"
- Restructured and redesigned the company Intranet, in order to better address the needs of the sales force
(Information Technology and Services industry)
January 2007 — July 2008 (1 year 7 months)
Leading the PR and IR efforts in the UK, Europe, the Middle East and Africa for CDC Corporation.
CDC Corporation (NASDAQ: CHINA) is focused on enterprise software, mobile applications and online games.
(Public Relations and Communications industry)
February 2006 — January 2007 (1 year )
Responsible for leading the PR teams in Qatar and Bahrain, and for building the business.
(Partnership; Law Practice industry)
April 2005 — January 2006 (10 months)
Responsible for all aspects of business development and marketing.
(Public Company; WPPGY; Public Relations and Communications industry)
September 2001 — April 2005 (3 years 8 months)
Corporate Communications - clients included NASDAQ, Prudential, Jones Day, World Economic Forum, Morgan Stanley, NetEase and AsiaInfo.