
Sales Manager at British Airways
United Arab Emirates

Sales Manager at British Airways
United Arab Emirates
In my current role as Sales Manager - Iran, Central Asia, Levant & Pakistan I am working towards designing and implementing a virtual selling strategy for these regions and increasing the returns from these regions with minimum investments
My 'high' comes from seeing what others don't see and using that information for ultimate competitive business advantage.
My expertise lies in analysing large data sets, identifying trends, outliers, hidden opportunities and selling them to the decision makers to increase revenue or reduce cost.
Number Cruncher
High Commercial Acumen
In depth knowledge of Airline Industry
Forecasting and Competitor Analysis
Versatile and self-starter
Ability to unlearn quickly
Eye for detail and trend-spotting
(Public Company; BAY; Airlines/Aviation industry)
September 2008 — Present (1 year 4 months)
Accountable for creating a short to mid term plan & maximising revenue opportunities through strategic planning & revenue management.
Tasks include
Efficient exploitation of agency revenue data,
Monitoring of revenue performance and forward bookings to identify areas for revenue growth and yield/mix improvement,
Management of incentives and other costs to ensure fiscal prudence is maintained even while revenue opportunities are maximised (sales incentives),
Creation & maintenance of a public selling tariff to a pre-agreed pricing proposition in premium and non-premium selling classes,
Management of the tariff though constant monitoring of competitor pricing activities,
Providing regular updates on key market initiatives - including objective appraisal of success/failure
& Accurate revenue forecasting and overall control of selling targets.
(Public Company; 10,001 or more employees; BAY; Airlines/Aviation industry)
August 2006 — September 2008 (2 years 2 months)
Pivotal role in the organisation in an everchanging business environment as a number cruncher and trend spotter
Set the scene for sales force automation,
Implemented sound and simple processes,
Improving the analytical capability of managers by making balanced scorecards an integral tool in their performance measure
Analysis of forward bookings and revenue to formulate pricing decisions
Consultancy for the corporate, trade and direct teams to help them achieve their objectives
(Public Company; 10,001 or more employees; BAY; Airlines/Aviation industry)
October 2004 — August 2006 (1 year 11 months)
A role that integrated account management of Small and Medium Establishments and Revenue Development for the entire Saudi Arabia
(Public Company; 10,001 or more employees; BAY; Airlines/Aviation industry)
December 2000 — October 2004 (3 years 11 months)
Customer facing role in British Airways Sales Shop and Airport.
Selling benefits to customers and nurturing long term relationships
(Public Company; 51-200 employees; Airlines/Aviation industry)
October 1999 — November 2000 (1 year 2 months)
Leisure Travel Executive - Specialised in British Airways Holidays Products
(Airlines/Aviation industry)
1999 — 2000 (1 year )
(Privately Held; 11-50 employees; Education Management industry)
October 1998 — October 1999 (1 year 1 month)
Instuctor of IATA UFTAA Ticketing and Cargo Courses
Bachelor of Arts , Philosophy , 1995 — 1998
1995 — 1998
Econometrics Mass Collaboration Mass Customization Number Crunching Revenue Management
Consultant for Saudi Aramco Business - the biggest corporate for British Airways in Asia and Pacific. Deal design, profitability analysis and forecasting along with recommendations to help account manager and corporate sales manager, manage the account in a mutually beneficial way.
Laser project implementation for Middle East - setting the scene for Sales Force Automation and Sales Force Effectiveness
BCG Matrix analysis of non premium to identify the cash cows, question marks and stars
Balanced Score Card for Channel Managers to have their fingers on the business and improve analytical capabilities